Actor Jamie Foxx is now the owner of BSB-Brown Bourbon Sugar, recently announced the company behind it. The brand is relaunching new redesigned bottles to launch the new era of BSB-Brown Sugar Bourbon. Flavored bourbon, known for what are described as sweet notes of brown sugar and cinnamon, is apparently an award-winning spirit, having twice won the “World’s Best Flavored Whiskey” award.
The company also offers BSB 103 – a stronger brand with less sweetness and more bourbon flavor.
As the owner, Foxx will be involved both creatively and financially. He puts his entrepreneurial spirit at the service of the expansion of the brand and guides the creative direction of the company.
“I’ve always lived by the rule that life is short, and you have to go out and do whatever you want to do. Owning a brand that brings sweetness to the party has always been a goal and with BSB we achieve it, ”Foxx said in a prepared statement. “Before my 40s I saw bottles of BSB go missing at all of my celebrations and I knew this was a brand I wanted to put in the spotlight. Anyone who tries BSB will love it like me.
Brown Sugar Bourbon’s offerings are great for sipping, pulling and mixing into cocktails, the company said.
“We are extremely fortunate that Jamie was introduced to our brand at one of his legendary parties,” said Sean M. Penn, CEO of BSB Spirits, in a prepared statement. “I have no doubt that Jamie will take BSB to new heights. We can’t think of any better creative force than Jamie, and we can’t wait to see him introduce BSB to the world.