1. Tata Group:
The Tata Group, with businesses in verticals ranging from tobacco to hotels, leads the chart, with a brand value of US $ 21,283 million. The company’s presence spans 100 countries, spanning 6 continents and employs a large population base. Over the past year, the company’s brand value has grown by 6%, implying that the company’s activities have successfully defied the Covid 19 blues.
The largest public insurer linked to the IPO also saw a jump in its brand value from $ 8106 million in 2020 to $ 8,655 million in 2021. The insurance company has managed to maintain its position. from last year.
The Bengaluru-based IT services company improved its brand rankings and dropped from 4th to 3rd place in 2021. The company’s brand value in 2021 is $ 8,402 million. The company recorded a solid 19% growth in brand value over the previous year
The Mukesh Ambani-led conglomerate fell from 3rd place last year to 4th place in the 2021 Brand Finance 100 report. The company’s brand value in 2021 was $ 8138 million.
5. HDFC Bank:
This private sector lending entity also moved up a notch from 6th place to 5th place. The lender’s brand value jumped 11% to $ 6,588 million.
India 100 brand financing 2021
Despite the March 2020 lockdown due to the first wave of the pandemic, Indian brands have shown resilience and recorded an increase in brand value. Over the past year, the overall brand value of the top 100 Indian brands has increased by 2%.
In addition to measuring brand value, Brand Finance also determines the relative strength of brands using a balanced scorecard of metrics analyzing marketing investments, stakeholders, and sales performance. As a result, based on these parameters, Jio won the title of strongest brand in the country in addition to the strongest telecommunications brand in the world according to the Brand Finance Telecoms 150 2021 report, with an index score of 91.7 out of 100 brand strength and AAA + elite brand strength. rating.