Samsung held its Galaxy Unpacked 2022 event early Wednesday and, as expected, it announced two foldable smartphones, new smartwatches and an update to its Galaxy Buds Pro line, better known as the new Galaxy Z Fold 4. Galaxy Z Flip 4, Galaxy Watch 5 and Galaxy Buds 2 Pro. Overall, the ads are described as “refinements” on existing models with a few extra touches.
The price tags for its updated foldables: $999 for the new Flip 4 and $1,799 for the Fold 4. We were hoping for a cheaper foldable phone, something that would drive adoption more than forecasts require. current. The logic is that a greater mix towards foldables would lead to greater demand for organic electroluminescent displays and relevant materials from Universal Display (OLED), which is bullpen stock. Coming out of 2021, foldables accounted for 0.5% of the total smartphone market share and are only expected to reach 1.8% by 2025 in volume (see chart below).
For now, that means staying away with Bullpen’s resident Universal Display, until the risk-reward balance is more favourable, likely below $115, or the smartphone market heads towards the lows. collapsible at a much, much faster rate. In doing so, we will also closely monitor the dynamics of the TV market, another consumer electronics market that is embracing OLED displays.