Kelly Choos 
Chinese mobile phone maker Xiaomi said on Friday it had reorganized its top management and appointed Alvin Tse as general manager of Indian operations. The move comes after the company elevated its Indian director, Manu Kumar Jain, to group vice president at Xiaomi last year.
Tse, a member of Xiaomi’s global founding team, founding member of POCO and former general manager of Xiaomi Indonesia, will join Xiaomi India’s management team and support the company’s next phase of growth, the company said. society.
Tse studied at Stanford University and worked in four of the world’s largest smartphone and internet markets, and helped Xiaomi successfully expand into many global markets. He is a British national and enjoys bridging markets, people and opportunity, the company said.
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To further strengthen India’s management team, Xiaomi India said that Anuj Sharma will join his position as Chief Marketing Officer. In his role, Sharma will spearhead the overall branding and marketing strategy.
After Jain transitioned to a global role, Muralikrishnan B, COO; Raghu Reddy, Chief Commercial Officer and Sameer BS Rao, Chief Financial Officer led the business in India and will continue to be a strong driving force behind the brand.
Last month, Xiaomi made headlines after the Law Enforcement Branch seized Rs 5,551.27 crore from the company’s bank accounts and took action over the shipments. of alleged illegal funds made by the company in February 2022.
Xiaomi, which sells mobile phones in India under the Mi and Redmi brands, is accused by the ED of violating FEMA Section 4 by transferring money in the name of “Technology Royalty” to three companies outside India – two in the United States and one in China.
This amount is believed to be royalties paid to said companies outside India located in the United States and China. ED had claimed that Xiaomi India did not get any service from these three foreign companies.
