Over the years, Xiaomi has established itself as one of the best smartphone companies in the world. Known for its affordable phones, whose value for money is almost unmatched, Xiaomi has expanded across the world. With a wide global reach, Xiaomi is now competing with Samsung and Apple in the smartphone market and has even managed to overtake the giants in some parts of the world.
Expanding its portfolio, Xiaomi recently launched two series of laptops – RedmiBook 15 series and MI Notebook series – in the market. In this context, Onlinekhabar spoke with Amit Kumar Panda, the company’s Managing Director for Nepal.
How has Xiaomi’s trip to Nepal been so far? What do you think of Xiaomi being one of the leading consumer electronics brands in Nepal?
There is no doubt that Xiaomi has been able to conquer the Nepalese market in a very short time and win the trust of our customers. Xiaomi provides the highest quality products with the best specifications at an honest price, and this is the main reason why we are able to hold our own in this highly competitive smartphone market. It is exhilarating to see how our Xiaomi fans have always supported us and helped us reach the pedestal of being a trustworthy brand, selling high quality accessories at a very reasonable price. On behalf of our entire team, I would like to thank all Xiaomi fans and customers who have always enjoyed Xiaomi products.
You recently launched the Mi NoteBook and RedmiBook series in the laptop segment. How has the market reacted to it so far?
Our Xiaomi fans and consumers in the market have always cherished our products and remained eager to receive and use the latest technology, which is exactly why we decided to expand our portfolio and launch a laptop portfolio at Nepal. We have launched Mi NoteBook and RedmiBook series which offer unparalleled speed offering unparalleled performance provided by competitors.
What do you have to say about the laptops launched in the ecosystem category?
We focused on our phone-plus strategy and dug deeper into other consumer electronics categories. With each product launched in categories such as power banks, headphones, fitness bands, smartwatches and smart TVs, we have sought to make the latest technology more accessible to our customers who are widely known as the Xiaomi fans. Both Mi NoteBook series and RedmiBook series have received immense love and support from the market.
How is the Mi NoteBook different from the RedmiBook series?
Mi NoteBook Ultra and Mi NoteBook Pro deliver unparalleled speed, unparalleled performance, premium metal design, long-lasting battery backup, and a theater-like multimedia experience. They are designed to improve and simplify the productivity of power users by placing advanced technology at their fingertips.
Offering just the right mix to start super lives, the RedmiBook 15 and RedmiBook 15 Pro feature a modern design, robust build quality and optimized specifications. It comes with a 15.6-inch FHD display, 11th Gen Intel® Core™ processors, paired with 8GB of DDR4 3200MHz RAM and all-day battery backup, giving multitaskers an extra boost to achieve their dreams and aspirations.
Could you shed more light on the characteristics of the two series?
Ushering in significant upgrades, the Mi Notebook series laptops feature premium specs such as a 6-series aerospace-grade aluminum body with Mi TrueLife+ and TrueLife displays for impressive and lifelike visuals , all-day battery life, Type-C fast charging, and Thunderbolt 4 with a backlit keyboard. Plus, pushing the boundaries of performance in the ultra-light and portable category, these laptops feature the latest 11th Gen Intel® Core™ H-35 processors with Intel® Iris® Xe graphics, paired with up to 16 GB of DDR4 RAM and 512 GB of NVMe SSD storage.
With the launch of our first RedmiBook in the market, we seek to give our users the performance and portability to help them achieve their goals. Featuring the latest 11th Gen Intel® Core™ processors, premium design and superior performance, these laptops are perfect options for those looking for solutions to support their modern work/learning style. We hope our consumers and fans enjoy using it as much as we enjoyed the journey of creating these powerful laptops.
Should Xiaomi fans in Nepal expect to see new product categories in the near future?
For the immense love and support, I want to thank all our Xiaomi fans and want to assure you that we will be launching many more products in the Xiaomi ecosystem very soon. We recently launched products such as Redmi Smart Band Pro and Xiaomi Watch S1 Active designed for fitness enthusiasts and Mi Home Security Camera 360֯ in our smart device segment which will give our fans the confidence to leave their homes unattended but secure.